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Why Your "10 Tips for Healthy Teeth" Blog Post Isn't Working Anymore You spent three hours writing a blog post about dental hygiene tips. Generic advice everyo
You spent three hours writing a blog post about dental hygiene tips. Generic advice everyone already knows. It sits on your website collecting digital dust.
Meanwhile, someone in your city asks ChatGPT: "My tooth hurts when I drink cold water but stops after a few seconds—do I need a dentist right away?"
ChatGPT recommends your competitor. Not because their website is prettier. Because they wrote about that exact symptom.
The problem isn't that you're blogging. It's that you're blogging like it's 2015. You're writing for Google's algorithm instead of answering the actual questions people ask AI assistants.
Here's what to write about instead. Real topics that get your local business recommended by ChatGPT, Perplexity, and Meta AI.
The best blog topics are already sitting in your text messages, voicemails, and front desk conversations.
Every question a potential customer asks you is a question hundreds of others are asking AI assistants.
For dentists:
For chiropractors:
For realtors:
These aren't SEO keywords. They're real conversations. And when AI assistants see you've written detailed answers to these questions, you become the recommended expert.
Generic advice doesn't get recommended. Specific scenarios do.
Don't write: "5 Benefits of Regular Dental Cleanings"
Instead write: "I Haven't Been to the Dentist in 3 Years—What Should I Expect at My First Appointment Back?"
The second topic answers the exact situation someone is nervous about. It's what they're actually typing into ChatGPT at 11 PM before they finally book an appointment.
Here's how to find these situations:
Think about the moments right before someone becomes your customer. What's happening in their life? What problem just appeared? What decision are they trying to make?
For med spas:
For insurance agents:
For fitness studios:
These topics work because they match how people actually talk to AI assistants. Conversational. Specific. Slightly uncertain.
Every service business has the same handful of objections that kill conversions. Cost. Time commitment. Fear of judgment. Uncertainty about results.
These objections are exactly what people ask AI before they book.
Turn each objection into a blog post:
"How much does [your service] actually cost in [your city]?"
Don't hide pricing. When you're transparent about cost ranges, AI assistants recommend you to people asking budget questions. Include what affects pricing, what's typically covered, and what's not.
"What happens during your first [appointment/session/consultation]?"
Uncertainty stops bookings. When you walk through exactly what someone can expect, you remove the fear barrier. AI recommends you to nervous first-timers.
"How long does it take to see results from [your service]?"
Managing expectations builds trust. People asking AI this question are serious prospects. They're trying to decide if your service fits their timeline.
"Do I need [expensive option] or will [basic option] work?"
Help people self-qualify. If you're honest about when someone needs the premium service versus when they don't, AI positions you as trustworthy instead of sales-focused.
Your competition isn't just other businesses like yours. It's all the alternatives someone considers before hiring you.
When someone asks AI for advice, they're often comparing multiple solutions. Write about those comparisons.
For chiropractors:
"Chiropractor vs. Massage Therapist for Lower Back Pain—Which One Do You Actually Need?"
For dentists:
"Should I Go to a Dentist or Urgent Care for a Knocked-Out Tooth?"
For realtors:
"Should I Buy a House That Needs Work or Pay More for Move-In Ready?"
For med spas:
"Microneedling vs. Chemical Peel for Acne Scars—What's the Difference?"
Be honest in these comparisons. Explain when the alternative might actually be better. AI assistants recognize nuanced advice and recommend you more often because you're not just selling.
This is where local businesses have a massive advantage over national content.
Someone asking ChatGPT for help wants advice that applies to their specific situation. Including local context makes your content more relevant.
For any local business:
A realtor writing "What First-Time Buyers Should Know About Buying in [City]" covers local programs, neighborhood price differences, specific market conditions. That's valuable. That's cite-worthy. That gets recommended.
Here's what makes AI recommend your content:
Clear structure: Use headers that match how people ask questions. If someone asks "How much does teeth whitening cost," your header should say exactly that.
Complete answers: Don't tease information to get phone calls. Answer the question fully. When AI sees comprehensive answers, you become the recommended source.
Current information: Include recent context. "As of late 2025" or "Currently in [your city]" signals to AI that your information is up-to-date.
Specific examples: Instead of "treatments vary in cost," say "Basic cleaning typically runs $75-150, while deep cleaning ranges from $200-400 per quadrant."
Pick one customer question per week. Write 600-800 words answering it completely. Publish consistently.
That's the system. No fancy strategy. No content calendar with 47 topic pillars. Just answer real questions in detail.
After 8-12 posts, test it yourself. Ask ChatGPT or Perplexity a question you wrote about. See if you show up. That's your proof it's working.
The businesses getting recommended by AI assistants aren't doing anything complicated. They're just consistently answering the questions their customers are already asking.
Start with the question someone asked you today. Write about that. Tomorrow, do it again.
Instead of writing generic tips optimized for Google's algorithm, you need to answer specific questions people actually ask AI assistants like ChatGPT. AI recommends businesses that provide complete, conversational answers to real scenarios rather than keyword-stuffed content.
Start with questions customers ask you through text messages, voicemails, and front desk conversations. Every question a potential customer asks you is likely being asked to AI assistants by hundreds of others in your area.
Aim for 600-800 words that completely answer one specific customer question. Publish one post per week consistently, and after 8-12 posts, test whether AI assistants are recommending your content.
Yes, being transparent about cost ranges actually helps you get recommended by AI assistants. Include what affects pricing and what's typically covered, as people frequently ask AI about costs before booking services.
After publishing 8-12 posts, test it by asking ChatGPT or Perplexity the same questions you wrote about. If your business shows up in the AI's recommendations, your content strategy is working.