Loading blog content, please wait...
Right now, 73% of your potential customers are asking AI tools about businesses like yours. They're typing questions into ChatGPT. They're searching with Google's AI Overview. They're asking Meta AI for recommendations. Here's the problem: AI can't recommend what it can't find.
Your customers aren't just searching anymore. They're having conversations. Real, detailed conversations with AI that sound nothing like the old "dentist near me" searches.
Google search taught us to think in keywords. AI search works completely differently. When someone asks ChatGPT about dental anxiety, it doesn't look for pages stuffed with "dental anxiety" fifty times. It looks for content that actually addresses the fear, explains what happens during procedures, and offers practical solutions.
Before AI recommends your business, it runs through a simple checklist. Think of it as AI's due diligence process.
AI's questions get more specific based on what type of business you run.
AI doesn't just look for any content. It evaluates the quality of your answers using specific criteria.
Most businesses try to game AI like they gamed Google. They stuff content with keywords AI might be looking for. This completely misses the point.
AI tools don't just read your website. They pull information from everywhere, including your Google Business Profile.
Here's what's happening right now: AI tools are learning which businesses to recommend based on current user interactions.
AI search focuses on answering real questions thoroughly rather than matching keywords. While traditional SEO optimizes for search volume and keyword density, AI reads content like a smart customer would—looking for substance, comprehensive answers, and genuine helpfulness rather than SEO tricks.
AI evaluates whether your business creates helpful content (like blog posts answering real questions), whether other credible sources mention your business, and whether you're currently active with recent reviews and fresh content. These three pillars help AI determine if you're trustworthy and relevant enough to recommend.
AI tools pull information from your Google Business Profile to understand your business, including fresh reviews, detailed business information, and regular updates. It acts as your AI resume and is often the first place AI looks to evaluate whether you're actively helping customers and worth recommending.
Create content that answers real customer questions comprehensively, not marketing fluff or keyword-stuffed pages. Focus on addressing common concerns like your process, costs, timeframes, and how customers should prepare—the actual questions people ask AI tools every day.
No, but timing matters because AI is currently learning which businesses to recommend based on user interactions. The businesses getting recommended now are training AI on what good recommendations look like, so starting today helps you be part of that learning process rather than playing catch-up later.