Loading blog content, please wait...
A customer asks ChatGPT for a chiropractor recommendation. Your practice has 200 five-star reviews and a beautiful website. But AI suggests your competitor instead.
Most business owners have no idea this is happening. They assume their online presence works. Meanwhile, potential customers are getting AI recommendations daily, and their business never gets mentioned.
You can test your AI visibility right now. No tools needed. Just five minutes and your phone.
Here's exactly how to check if AI can find and recommend your business.
Open ChatGPT, Perplexity, or Meta AI on your phone. Run these three tests in order.
Type your exact service and city. Be specific.
Local businesses try: "Best chiropractor in Austin" or "Top med spa in Denver"
eCommerce brands try: "What's the best organic protein powder" or "Best minimalist running shoes"
Look at the results carefully. Does your business appear? If yes, where? First recommendation or buried at the bottom?
If AI doesn't mention you at all, that's your first warning sign. But even if you appear, keep testing.
Now ask the way real customers actually ask. They don't search like marketers. They describe problems.
Local examples:
eCommerce examples:
This test reveals something critical. AI doesn't just match keywords. It matches solutions to problems.
Your competitor might rank lower on Google but get recommended by AI because their content actually addresses this specific problem. Their blog has an article titled "Lower Back Pain from Desk Work: What Actually Helps." Yours doesn't.
Ask AI why it recommended what it recommended.
Type: "Why did you suggest [business name]?"
AI will tell you its reasoning. Usually something like:
Now ask about your business specifically: "What about [your business name]?"
If AI says it doesn't have enough information, or can't find recent content, or doesn't see you mentioned in authoritative sources—that's the problem.
You just discovered how AI sees your business. Let's translate what you found.
You're invisible. AI can't recommend what it can't read.
This usually means one of three things:
The fix isn't complicated, but it requires the right content approach. ChatGPT needs educational content that addresses real questions. Not service pages listing what you do. Not promotional content about why you're great. Actual helpful information.
You're present but not preferred. AI found better options.
This means competitors are doing something you're not. Usually it's one of these three pillars:
Educational Content: They publish blogs answering customer questions. When someone asks about back pain from sitting, their article comes up. Yours doesn't exist.
Third-Party Mentions: Local news sites, industry blogs, or community resources mention them. AI sees these citations and thinks "multiple sources trust this business."
Recent Activity: Their Google Business Profile shows activity this month. New reviews. Updated posts. AI checks timestamps. Your last review was 2023.
You're visible by accident. That's not sustainable.
Maybe you rank on Google and AI scraped that. Maybe someone mentioned you once in an article. But there's no consistent signal.
The problem? As more businesses optimize for AI recommendations, accidental visibility disappears. You need an intentional strategy.
After running thousands of these tests across different industries and cities, the pattern is clear. AI looks for three specific signals.
Your website needs blog posts addressing real customer problems. Not surface-level "welcome to our blog" posts. Deep, specific answers.
A chiropractor needs articles like "Why Your Lower Back Hurts More in Winter" not "The Benefits of Chiropractic Care."
An eCommerce protein powder brand needs "How to Choose Protein Powder for Sensitive Stomachs" not "Why Protein is Important."
ChatGPT can't recommend what it can't read. No blog equals invisible.
When local news sites, industry publications, or trusted directories mention your business, AI notices. These citations work like votes.
One mention on a local health blog carries more weight than 50 self-written website pages. AI knows the difference between you saying you're great and someone else saying you're great.
AI checks dates. Reviews from 2019 don't prove you're still good in 2025. A blog post from 2022 doesn't show current expertise.
Your Google Business Profile needs consistent activity. New reviews. Updated posts. Fresh content. AI interprets silence as irrelevance.
You've tested your visibility. You know where you stand. Now what?
If AI can't find you or prefers competitors, the solution isn't complicated. Build the three signals AI looks for: educational content on your site, mentions from external sources, and consistent fresh activity.
The challenge isn't knowing what to do. It's actually doing it.
Most business owners understand they need content. They just don't have time to write blogs between running operations, managing staff, and serving customers. A single blog post takes four hours to research, write, and publish. That's four hours you don't have.
The businesses winning AI recommendations right now aren't working harder. They've automated the content system while focusing on what actually requires their expertise: serving customers.
Run these three tests every month. Track whether AI mentions you, what it says, and how often you appear. That's your AI visibility score. Everything else is just guessing.
The test takes just five minutes using your phone. You'll run three simple tests in ChatGPT, Perplexity, or Meta AI: asking direct questions about your service, posing customer problems, and checking why AI recommends certain businesses.
This means you're present online but not preferred by AI. Your competitors likely have better educational content answering customer questions, more third-party mentions from trusted sources, or more recent activity like fresh reviews and updated posts.
AI checks for educational content that answers real customer questions, external validation from trusted sources like news sites or industry publications, and recency of activity including fresh reviews and updated content. All three signals work together to establish your credibility and relevance.
AI doesn't just look at reviews or website existence—it needs content that answers specific customer problems and questions. Your website might look great, but if it lacks educational blog posts addressing real issues customers search for, AI has nothing substantive to recommend.
You should run the three-test check every month to track your progress. Regular monitoring helps you see whether AI mentions you, what it says about your business, and how your visibility changes over time as you improve your content strategy.