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ChatGPT just recommended your competitor to three potential customers. Not because they're better than you. Because their FAQ page actually answers questions while yours collects digital dust.
Here's what happened: Someone asked "What's the difference between Botox and fillers?" Your competitor's FAQ page had a clear, detailed answer. AI found it, read it, and made the recommendation.
Your FAQ page? Still stuck in 2019 with vague answers like "We offer many cosmetic treatments." AI tools can't work with that.
When someone asks ChatGPT or Perplexity for business recommendations, these tools scan FAQ pages first. They're looking for specific, citable information they can confidently share.
Your current FAQ probably sounds like this:
AI tools hate this answer. It's useless. They skip right over your business and find someone who actually explains what they do.
Meanwhile, your competitor writes:
Guess who gets recommended?
Stop guessing what people want to know. Google Search Console shows you the exact questions driving traffic to your site. These are the questions you should answer in your FAQ.
Real estate agents get asked: "How long does closing take?" Not "What's your process like?"
Dentists get asked: "Does teeth whitening hurt?" Not "Do you offer cosmetic services?"
Med spas get asked: "How much does CoolSculpting cost?" Not "What are your pricing options?"
Use the actual questions. Word for word. AI tools match user queries to your content. Generic questions get ignored.
AI tools love structured information they can easily parse and cite. Here's how to format each FAQ answer:
Lead with the specific answer, not background information. If someone asks "Do you take walk-ins?" start with "Yes, we accept walk-ins Monday through Friday from 8am to 5pm."
Don't start with "At our practice, we understand that scheduling can be challenging..." AI tools stop reading after the first sentence if it doesn't contain the answer.
After the direct answer, use bullet points for additional information:
AI tools can pull specific facts from bullet points. Paragraph text gets skipped.
AI tools prioritize factual information they can verify and cite. Include:
Vague answers like "affordable pricing" or "quick results" don't help AI make recommendations.
These five FAQ questions get your business recommended by AI tools more than any others:
Answer these five questions clearly and AI tools have everything they need to recommend your business confidently.
Your FAQ page is free advertising space that works 24/7. While competitors spend $5,000 monthly on ads, your well-written FAQ gets you recommended by AI tools for free.
Start with your top five services. Write one clear FAQ for each. Use the actual questions customers ask, not the questions you wish they asked.
AI tools are reading your FAQ page right now. Make sure they find answers worth recommending.
Use Google Search Console to see the exact questions driving traffic to your site. These real search queries should replace generic questions on your FAQ page, as AI tools match user queries to your content word-for-word.
Start with a direct answer in the first sentence, then add supporting details in bullet points. Include specific numbers, dates, prices, and timeframes rather than vague descriptions, as AI tools prioritize factual information they can verify and cite.
The five essential questions are: hours/location, pricing for main services, payment/insurance options, service duration, and what to expect during a first visit. Answering these clearly gives AI tools everything needed to confidently recommend your business.
Generic answers like 'we offer comprehensive solutions' or 'affordable pricing' provide no specific information AI tools can cite. AI tools skip vague content and recommend competitors who provide concrete details, numbers, and direct answers instead.